Written Assignment

For this assignment you need to answer each question below using your eText as the primary resource. You should also do some additional research, using at least 1 additional source to help you answer the following questions. Your submitted document should be at least 2 full double-spaced pages using Times New Roman, 12-point font. You should include the questions as headings, which counts towards meeting page length requirements. Use APA format to provide in-text citations and a reference list. Title page and reference page does not count towards page length requirements.

The company is General electric company

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Provide the business strategy or a possible business strategy of a local, national or global company. Explain why the business strategy is important for the company to succeed.

2. Explain what is meant by the term competitive priority and describe the four categories of competitive priorities discussed in the chapter. Please identify one competitive priority the company identified in question one is using.

3. Describe the meaning of productivity. Explain the three types of productivity measures. Describe one type of productivity measure your company identified in question one is using. How is this related to their business strategy, mission or vision?

4. Describe the three types of technologies. Explain the strategic role of technology? Please identify which of the three technologies your company identified in question one is using. If it is a product technology, please provide the name of the product.

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