1.) Using the “SWOT Analysis and PEST Analysis Walk-through and Examples” at the end of Lesson 4 as a guide, create your own SWOT analysis and PEST analysis for your client/organization. Include citations for info used in your SWOT/PEST analyses as needed!
-The citations don’t necessarily have to be formal APA citations, but at least include the links to where you found the info. Without references to where you find your SWOT & PEST claims, the professor won’t know if they are actual Strengths, actual Weaknesses, actual Political Threats, etc.
-For example, if you say that one Strength is that the client has penetrated markets in [wherever], the professor won’t know if this is true or not unless he searches for it and looks it up.
-However, not all bullet points will require a citation; some might just need elaboration. Going back to the Starbucks example from the lesson: If you say “Threat: High threat of direct substitute”—then that by itself would be insufficient. But if you elaborate by adding to it, “Threat: High threat of direct substitute (other coffees: Dunkin’ Donuts, McDonald’s, Tim Hortons),” then that is sufficient to explain the point being made.
2.) Then considering the SWOT and PEST analyses as a whole, discuss your opinion on your client’s primary strengths and primary weaknesses relative to their competitors, overall goal and target audience.
-Include critical thinking here; don’t make up generic or subjective content (example, “Starbucks is in a strong position relative to its competitors because almost everyone has heard of Starbucks.”)
-No cover page!
-Single spaced or double spaced.
-Bullet points are allowed, but should not be used carelessly.
-For more information on The Mountaineer Boys & Girls Club, visit their website at www.mbgcafterschool.com (you can also visit their Facebook for additional information, at www.facebook.com/MountaineerBGC)
-The Boys & Girls club website is www.bgca.org
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