The evolution of CRM
You are asked to write an essay on the topic mentioned above. In this essay, you need to show your understanding of the readings in this course and synthesize these readings. You need to use some references and examples to support your arguments. You may want to include the contents below in your essay:
1. The differences between transactional marketing and relationship marketing
2. Some principles in implementing CRM strategy
3. Some challenges in implementing CRM strategy
4. How new technologies would influence the future development of CRM
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