Choose 1 psychographic lifestyle that would be most likely to have an un/underanswered need for your establishment.
People with Food allergies
Write a parapgraph that justifies your lifestyle choice in reference to why they have the need for your establishment.
Then, choose three measurable characteristics/activities that your lifestyle members do that expresses that lifestyle.
IE: foodies work in the food industry, attend culinary school, and read food-related magazine.
Research each one of these characteristics and quantify how many people in Nassau/Suffolk participate in these three activities.
Use the Psychographics Calculations handout instructions in the Content section to help you analyze national and state numbers and interpolate down to Nassau/Suffolk numbers.
Once you have all three activities quantified to Nassau/Suffolk, total them . That total number represents the number of people in Nassau/Suffolk would live that psychographic that you have chosen.
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