MRP: PART 3
Marketing Research Project (MRP): Part 3
Part 3 is associated with Modules 4 and 5.
Part 3 of your research project should address steps 8, 9, and 10 of the Information Research Process for your product or service as indicated in Exhibit 2.4 on page 32.
PHASE III Execute and Research Design “Patrons visiting a chiropractor as a pro-health activity”
Step 8. Collect and Prepare Data
Step 9. Analyze Data
Step 10. Interpret Data to Create Knowledge
You are required to:
Write a 2- to 3-page paper (500 to 825 words) addressing steps 8, 9, and 10 (double-spaced, Times New Roman, 12-point font).
While you are preparing for Part 3, please keep the following tips and requirements in mind:
Note that within the Study Materials sections in Modules 4 and 5, key chapter review pages are listed. Use these pages as a guide for you to complete the steps of the marketing research plan.
As directions for explaining your research project in writing, remember that in the business world the owners, stakeholders, board of directors, corporate officers, and operational vice presidents will be asking, “Why, why, and why have you included the specific elements and activities within your marketing research plan?”
Consult the Course Calendar for the due date for MRP Part 3. For additional information about this assignment please contact your mentor.
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