Create a “product or service idea your target consumers will perceive as new or different from existing products.”
Title Page: Specify: 1) Product/Service; 2) Generational Target Groups; and 3) Price Point and indicate name of all team members and team number.
Content (Divide into five (5) separate sections with headings)
Product/Service Concept: Description mentions layers: 1) core; 2) actual; 3) augmented (see Chapter 8).
Type of innovation: Specify type that accurately categorizes your product/service (See Chapter 8).
Name: State name (your team developed) with justification how it supports your product/service concept. For example: Skechers’ GOwalk Arch Fit (Links to an external site.) for women with a justification (See Chapter 9).
Target Market: Description of your given target market – i.e., who is this product or service being sold to? What are the characteristics of the target market? Rely on the target market segmentation variables listed in your text and lessons (see Chapter 6). What is the size of the target market (demographics)? Demographics are NOT enough. Be sure to include psychographics, geographic, and any other pertinent segmentation variables that can be used to describe your target market.
Value Proposition and Competitive Advantage: A value proposition is arguably the most important element of your overall marketing messaging. A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear from the outset (see Chapter 1 and 8). Teams must answer: Why would your target consumers want to buy this product / service? What value-added benefits does your product or service provide over what competitors currently offer (be specific – secondary research is required).
Submission Length: A satisfactory grade requires a minimum of two complete pages of text (single- spaced), not including Title Page or Reference Page. Double-spacing between paragraphs is suggested. Don’t cheat with spacing. Font 10 or 12 Times Roman.
Why Work with Us
Top Quality and Well-Researched Papers
We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.
Professional and Experienced Academic Writers
We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.
Free Unlimited Revisions
If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.
Prompt Delivery and 100% Money-Back-Guarantee
All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.
Original & Confidential
We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.
24/7 Customer Support
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.
No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.
Admission Essays & Business Writing Help
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.