Please use REPORT format with appropriate section headings. That is, for example, you might use the following headings/sections: business issue(s) and context, Participation Details (who would participate, why, etc.), Focus Group script.
Identify a question, concern or issue in the context of a real or fictitious business situation for which focus group methodology could be used for exploratory research purposes. Your assignment should discuss the context and issue(s), who would participate, why and how they would be selected, and a script of the discussion guide for the moderator.
Note: Please DO NOT actually conduct a focus group. We haven’t requested permission to actually conduct a focus group in this course. If you actually conduct a focus group for this assignment, you violate the research ethics and academic integrity as well as will obtain a zero mark in the assignment. If you have any question or not sure what I mean here, please feel free to ask me and I will explain it to you in more details
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