digital marketing

Instructions:
I expect graduate level, quality answers that are grammatically correct. I want answers to be meaningful and pulledtogether to create highly integrated and educated answers. While I want you to use the books and my PowerPoints to answer the questions, I do not want an exact repeat of what the book says about the topic. Put the information in your own words and add your own thoughts/experiences to the answers.

Do not use direct quotes. I want everything to be in your own words. I find that students remember information better if they are forced to put information in their own words (i.e., paraphrasing). However, you still must appropriately cite your source both in the body of the answer and in a separate works cited area.

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Part 1:
Digital Marketing Excellence: Planning, Optimizing, and Integrating Online Marketing
Chapter 3 – Digital Models
Using the information in Chapter 3 of the book and the information I provided in the PowerPoints included in the module, answer the following questions. Please note that for this assignment I expect you to pull information from the chapter AND from my PowerPoints. I have added videos and other information in the PowerPoints that will support the material provided in the book.

1. Provide an in-depth explanation of the online revenue models. After discussing each of the online revenue models, tell me which area you feel is the most important for businesses in 2021 and why.
2. Discuss the various intermediary models and the “Long Tail” concept. Do you agree with the “Long Tail” concept? Why or why not?
3. Explain the Attribution models. Why is the attribution model an important concept for all digital marketers to understand?
4. Why is the Loyalty Model important for digital marketing?
5. Explain the “Ladder of Engagement” concept. Why is the “Ladder of Engagement” important for a digital marketer? Provide a couple of examples of how businesses move customers up the Ladder of Engagement.

Part 2:
Digital Marketing Excellence: Planning, Optimizing, and Integrating Online Marketing
Chapter 4 – Digital Customers
Using the information in Chapter 4 of the book and the information I provided in the PowerPoints included in the module, answer the following questions. . Please note that for this assignment I expect you to pull information from the chapter AND from my PowerPoints. I have added videos and other information in the PowerPoints that will support the material provided in the book.

1. Discuss the importance of trust in digital marketing. Include in the answer a discussion on privacy.
2. It has been said that “understanding customer motivations is not an option or luxury. It is an absolute necessity for survival. If you don’t know what customers want, then how can you satisfy them? Without a deep understanding of your customers, you’re shooting in the dark and hoping for the best.” Thoroughly discuss customer motivations with respect to digital marketing.
3. Explain the role that the 80/20 rule plays in digital marketing.
4. The textbook says that “Online customers have raised expectations.” Thoroughly discuss this statement. What are some things that businesses can do to manage the raised expectations of online customers?
5. Your book talks about a “shift towards visual.” Do you agree there has been a shift towards visual? Why or why not? Some companies use eye tracking to understand this concept. How does eye tracking work and why is it helpful to digital marketers?
6. Discuss the Ladder of Loyalty and its role in digital marketing.

Part 3:
SEO 2020 Learn Search Engine Optimization with Smart Internet Marketing Strategies
Chapter 3 – One-Page SEO: How to Let Google Know What Your Page is About
Chapter 4 – Link Building: How to Rank Extremely High on Google

Discuss 4 things in each chapter that you feel are the most important things a digital marketer should know. Please not that I said to “discuss” the items.

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