• Individual coursework: Essay style, 2000 words.
• This piece will be judged in terms of the strength and depth of its analysis. It will also be judged in terms of the quality of the literature review (use of a wide variety of recent and relevant research papers in customer engagement as well as digital communication research. The recommendations you make must be clearly explained and justified showing exactly why such recommendations are significant.
• You must reference your work using Harvard Reference Style. Poor referencing will result in poor marks (also failing to reference may result in a case of plagiarism, so ensure you reference your work properly, if in doubt, please ask do not leave it to chance!)
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