The Midterm Group Consulting Report will set out the Group’s Preliminary Assessment of the firm and report on the Group’s Research and Analysis efforts from Session 2 to Session 8. It should include an executive summary (maximum length one page) outlining key issues. The main body of the report must be no shorter than 10 pages and no longer than 20 pages, single spaced.
The main body should comprise:·Executive Summary –Identify the key problem and summarize the thesis statement in 1-5 sentences;·Introduction/Background information – include relevant facts and issues on company. Competitors, industry; This will provide evidence that you have conducted additional research on the problem;·Preliminary Assessment of firm problems (Identify the problem and critical assess the underlying causes of the problem; Examine cause-and-effect relations – try to explain why the problem occurred and which actions led to the reason for this problem- analyze all internal and external/environmental aspects the firm in the context of the industry, market, customer needs, competition and technological developments ·Potentially identify at least three alternative actions to address problems implement strategy for success· Recommendation/possible solution to the problem in timeline and cost to firmFigures and tables could be placed in an appendix at the end of the paper but preferably incorporated in the body where appropriate. All figures and tables must be numbered and all pages, including pages with tables and figures must be numbered.
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