You are a business advisor and work for the company that is specialised in strategic positioning. Your company have been approached by online retailer Ocado. They won ‘Business of the year’ category by the City AM Awards 2018. At present, according to Simon Foy, the “…retailer takes crown as fastest-growing supermarket with sales up more than a third during the final quarter…” (The Telegraph, 5 January 2021).
However, the Ocado’s leaders expressed concerns that their strong performance was mostly due to unique situation created by pandemic and would like to investigate, if the company’s strategy should be re-thought.
Your job will be to produce a report that provides an outlook for the Ocado’s strategic direction for the next 5 years.
This report should include the following sections:
Section 1: Macro Environmental Analysis
1. Analyse the strategic positioning of the organisation by assessing their missions statement and long-term goals.
2. Critically analyse the current macro environment for Ocado, and interpret information in order to produce likely scenarios.
Section 2: Capability
1. Assess the internal capability of an organisation by using McKinsey’s 7 S framework.
2. Critically evaluate the strategic capabilities of Ocado, utilising a TOWS matrix.
Section 3: Competitive Analysis
1. Apply the Porter’s Five Forces model and evaluate the competitive positioning for Ocado.
2. Critically analyse the current and potential strategic positioning for Ocado by using Ansoff’s matrix and, either Porter generic strategies, or Bowman’s strategic clock.
Section 4: Strategic Plan
1. Produce a strategic management plan, based on the above analysis that produces a valid strategic direction, objectives and tactical actions for the next 5 years of the organisation.
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