In 2-3 pages, what should Ricardo Ruiz do as he moves forward regarding Ascendancy and further expansion in Liverpool, the UK, and internationally? How relevant are some of the models discussed in section 3.6 of the text (Participating in the Global Marketplace)? Why? In your answer incorporate and critique as you see fit, suggestions the two respondents – Anthony Geisler and David Spigner. Feel free to develop and discuss other alternatives that you feel would be effective.
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